Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website and it's webpages within search engines. The higher a website appears within search results, the more visitors it will receive from search engines.

From an internet marketing perspective, we consider how search engines work, what people are searching for, search terms, keywords and which search engines are preferred by a specific target audience. Optimising a website consists of two main elements; on page optimisation and off page optimisation. From editing and developing code and content onsite, to directing traffic back to your site with informed link building strategies, our expertise secures top positions quickly.

On-page optimisation

On-page optimisation takes the content of your webpages into account when determining how it relates to your website and how relevant this may be to search engines and its users.

Search Engine Optimization

Off-page optimisation

Off-page optimisation deploys link building strategies which are designed to direct traffic back to your site. From inbound and backlinks to structured anchor text, we'll keep you linked in.

Keyword development

Following keyword research, we can develop a series of keywords and search terms to depict and represent your brand, products and services to make them easier to find on search engines. 

Link building strategies

Our expertise with link building strategies will help point you (and your visitors) in the right direction. We'll acquire contextual, inbound and backlinks to drive traffic back to sites.

API integration

Application Programming Interfaces (API) provide a set of routines, protocols, permissions and tools to associate data offsite and populate it onsite, ensuring your domain speaks to external sources.

Analytical reports

Our analytic reports provide in-depth insights about how your site is being used by visitors, which in turn helps us make informed, predictive analysis within a measurable environment.